Nike Case Analysis Essay - 1456 Words

Apparently there are two market segments of consumers for many product forms of athletic shoes: those who use the shoes to engage in the designated athletic activity and those who primarily use the shoes for casual wear and seldom engage in the athletic activity. Discuss the differences between these two segments in means-end chains, especially end goals, needs and values for running, basketball, aerobics, or tennis shoes. What types of special difficulties does a marketer face in promoting its products to two market segments of consumers who use the product in very different ways? A marketer may face many different types of difficulties during promotion in this type of instance. First, the means-end chains are completely different for†¦show more content†¦It is their corporate responsibility to ensure safe and environmental friendly products to their consumers and stakeholders. Nike has expanded its product line well beyond the original running shoes. It now includes models for virtually every type of sport or physical activity. Visit the Nike web site (www.nike.com) for a complete listing of the models it sells. Moreover, Nike continually introduces new models; on average, Nike introduces a new shoe style every day of the year. Discuss the pros and cons of this continual churn of new attributes and new products. How do you think consumers react to this? In today’s consumer market consumers focus a lot of their attention on the latest and greatest product. By continually improving products consumers will keep on buying. From the 1980’s into the 21st century a lot of these improvements have focused on performance. For example, in 1987 Nike introduced air inserts, a new type of technology in the soles of all of its higher end shoes (Peter amp; Olson, 2010). Nike also came out with the â€Å"Air Jordan,† along a cutout in the sole so the c onsumer could see the â€Å"air† encapsulated in the shoe that provided the cushioning. As Peter amp; Olson, 2010, bring out, â€Å"a key strategy for Nike has been to create shoes with special technical attributes (air inserts, stability reinforcement, lacing patterns) that would enhance performance† (p. 97). These technological improvements enhanceShow MoreRelatedNike Case Analysis794 Words   |  4 PagesNIKE CASE STUDY ANALYSIS Q: What characteristics about Nike contributed to their troubles with i2 becoming nothing more than a speed bump? 1. i2’s predictive demand application and its supply chain planner used different business rules and stored data in different formats, making it difficult to integrate the two applications. The i2 software needed to be so heavily customized to operate with Nike’s legacy systems that it took as much as a minute for a single entry to be recordedRead MoreNike Case Analysis930 Words   |  4 PagesNIKE ANALYSIS The Weight Average Cost of Capital (WACC) is the firm’s cost of capital. 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Entirely owned Nike subsidiaries include ConverseRead MoreNike Case Study Analysis1294 Words   |  6 Pages â€Æ' Introduction Nike, a multinational company is one of the top and well known athletic footwear and apparel producers in the world. It had established production plants in many countries and has many suppliers, distributors, and retailers worldwide. It is well known because of its engagement in international business and the amount of employment it had created around the world. Nike was criticized as a result of how it managed its expansion strategyRead MoreCase Study Analysis: Nike, Inc.3361 Words   |  14 PagesANTONIO, PAUL ERIC G. 03 JUNE 2012 BUSINESS POLICY Case Study Analysis: Nike, Inc. Executive Summary Nike, Inc. has had three years of shifts of revenue and profit increases. During the case years studied (1999-2001), the net income in 2001 for Nike, Inc. (589.7M) increased by only 1.8% over 2000. Increases from 1999-2000 were much more significant 28.3% (579.1M). For the year 2001, revenues at Nike increased by 5.5% over 2000 to 9.489B. Since 1997, the company’s success includeRead MoreCase Analysis of Nike, Inc.: Cost of Capital731 Words   |  3 PagesApparently, the issue of Nike’s case is to control and check the calculation cost of capital done by Joanna Cohen who is the assistant of a portfolio manager at NorthPoint Group. But I am willing to tell you that it can be a complex case in which we can doubt about sensitivity analysis done by Kimi Ford (portfolio manager) too. Because her assumptions such as Revenue Growth Rate, COGS / Sales, S A / Sales, Current Assets / Sales, and Current Liability / Sales have been adopted from previous incomeRead MoreCase Study Analysis of Nike and Google1657 Words   |  7 Pagesassociated with Nike`s core marketing strategy? Answer: Nike’s Core Marketing Strategy: Nikes excellence marketing strategies are their energy to achieve their market goals. Nike believes the pyramid influence that the preferences of a small percentage of top athletes influence the product and brand choice. So Nike contracted with many athletes spokesperson, professional teams and college athletic teams to advertise and promote their products to customers. One renowned example of Nike marketing strategy